Solutions: Understanding your audience

Hello, thanks for taking the concept challenge on ‘Understanding your audience'. Here are the solutions and some mastery secrets from us:


1. You should always think about your audience BEFORE you develop your storyline.
True, your storyline should reflect the type of information your audience wants to hear. You should consider:

  • Who are they really? One person, or many? Will they view your communication now, or at some time in the future? Are they decision makers, or are they gathering information to refer to someone else? Why are they interested in your communication? Are they interested in it?
  • What are their needs and concerns re the content? What do they already know, and what do they need to find out? Do they have pre-conceived ideas? Is there a particular aspect of the issue that worries them?
  • What are their needs and concerns re the presentation? Your audience's personal style will affect the way in which they like to give and receive communications. What is their style? Do they fit the description of Amiable, Expressive, Analytical, or Driver? Do they like the big picture, or detail? You will present differently for each style.

2. Understanding work styles helps us communicate better, which in turn helps us work together more effectively.
True, the four personality styles are well defined and understanding them helps us work with each other better.

3. Some styles are ‘better' than other styles.
False, all styles bring something of value to a business. There is no reason to say that some styles are “better” than others. Each style brings something different to the table and can make a valuable contribution.

4. As audience members, Amiables typically respond well to … anecdotes.

5. As audience members, Expressives typically respond well to … high energy presentations.

6. As audience members, Drivers typically respond well to … an action and results focus.

7. As audience members, Analyticals typically respond well to … lots of detail.

8. One size fits all – you can have one end product for all audiences
Sometimes, if you have a clear message, one size does fit all and you can have one end product for all audiences. This is only likely if you have a clear message. Usually, you will need to tailor your communication to suit your audience.

9. A highly detailed, lengthy presentation to a Board of Directors will be sure to … bore and frustrate any Drivers on the Board. They would prefer a short, sharp, results-focussed presentation.

10. An interesting presentation full of case histories but no data will … appeal to the Amiables, but not the Analyticals.

11. A brief, to-the-point presentation with a definite conclusion will … have the Drivers cheering you afterwards.

12. A highly visual, big-picture presentation that takes the audience on a ‘journey' will … be most appropriate if your audience are all Expressive in style.

Mastery Secrets from us

Do get in touch with us at if you have any questions about understanding your audience.

Kind regards

Davina and Gerard



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