Writing a Winning Proposal

Hi all,

Proposals are the way we formally pitch for business. A proposal will rarely win a project, but can easily lose one. Here are some things to help you:

  1. Gerard's presentation from the 2015 February Gathering: Gerard has put together a pack  that describes how to think about a Clarity College proposal as well as an annotated example  for Treasury Group.
  2. Some proposals that have worked for us:
    1. Gerard's HCL ‘monster' proposal and discussion pack: A proposal for a large second (third?) tier consulting firm that was starting from the ground floor on this stuff
    2. Davina's Origin Energy proposal: Written for people who know a little bit but not too much after we had a video conference
    3. Davina's blended learning proposal to Woolworths 
    4. Louise's winning one-pager from Squire Patton Boggs

We have included some of the pages from Gerard's presentation here as visuals in case you don't want to download the documents themselves (which you can do by clicking the links above).


Dav and Gerard

Great Clarity College proposals need to ensure the client wants to work with Clarity College The Clarity College program is based on some fundamental principles The Clarity College approach will often outline core concepts 2015 Feb The Clarity College proposal needs to work well as a document


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