It is vital that you are sure you are ready to communicate to somebody else before you actually prepare your piece of communication, otherwise here's what happens:
- You write to clarify your thinking and by the end of writing the lightbulb has gone on – Bingo! You are crystal clear about your message.
- However, your audience has had to trawl through pages and pages of you effectively speaking to yourself as you work out the message.
- Therefore, we recommend not preparing a piece of communication for somebody else until after you are clear.
(You saw what we did there with that story, right?)
He's an illustration explaining further what we mean:
