Insights

What do you do once you have a great story?

As our readers know, we help people clarify their thinking so they can communicate a compelling story. But, what do you do once you have a great story?

Many of our clients need to tell that story using a PowerPoint pack and run the risk of creating charts that look like the two examples below.

The first is downright ugly as there is so much going on you don't know where to look and the second is just plan bad because it suggests that all clients in your portfolio are going ‘down the hole'.

However, there are ways to avoid this kind of ugly mess and create charts that are much more beautiful and also much more useful.

However, there are ways to avoid this kind of ugly mess and create charts that are much more beautiful and also much more useful.

The final chart is not only simple and clean, but it gets the right message across quickly.

Our colleague Neil Young – an expert at helping others create beautifully clear data charts – pointed me toward an excellent post by US data visualisation expert, Ann K Emery. In this post, Ann outlines a very useful seven-step process for taking your story and then creating clear and compelling charts.

If you would like to learn how to convert your data into compelling visual charts – and avoid creating charts like the ones below – you may like to learn more about our upcoming The Good, The Bad and The Downright Ugly Workshop.

The Ugly ChartThe Bad Chart

 

The Good Chart