Friday Five: Creating Context Solutions

Hello again,

Thank you for taking the time to complete the Friday Five Challenge on Introductions.

Here are the solutions and a video revisiting the core concepts.

Regards,
Clarity College

Solutions

What is wrong with this introduction?
Context: Karratha Co management has been concerned these past months about the impact of the falling Australian Dollar on its profits
Trigger: The Australian Dollar fell by 3 cents versus the US dollar this week alone
Question: When will the Australian Dollar start rising again against the US Dollar?

Solution: Both the first and the third option are correct: The question does not flow from the trigger and the audience could contrive many questions from this context and trigger flow. The second point, that the trigger is either informaton that the audience already knows or should know is irrelevant to the question as the audience should know the information that is inside both the context and the trigger.

It would read better this way:
Context: Karratha Co management has been concerned these past months about the impact of the falling Australian Dollar on its profits
Trigger: The Australian Dollar fell by 3 cents versus the US dollar this week alone, and threatens to fall further over coming weeks.
Question: How can Karratha Co protect its future profits against the consequences of a falling Australian Dollar?

What is wrong with this introduction?
Context: Wallaby World has experienced a significant increase in visitor numbers recently
Trigger: While exciting, the increase in visitor numbers has led management to be concerned about Wallaby World's ability to cope with such large numbers of visitors
Question: What steps can Wallaby World take to increase its ability to entertain such large numbers of visitors?

Solution: There is nothing wrong with this introduction: It works. There could be some word-smithing done to ensure the language is consistent from one element to the next (eg ‘ability to entertain' versus ‘capacity') but conceptually it is sound.

  • The information is material that it is reasonable to assume that the audience – in this case the management – would know
  • The flow from the context to the trigger is tight
  • The link between the trigger and the question is also tight

What is wrong with this introduction?
Context: We have received 1,200 applications from people who would like to work with us this week alone
Trigger: Last week we had an incredibly successful launch for our new Kookaburra App
Question: Why have these people applied to us?

Solution: All of the above: The question does not flow from the trigger, the context contains specific information that the audience is unlikely to know, and the information in the trigger would be better placed in the context.

It would read better this way:
Context: Last week we had an incredibly successful launch for our new Kookaburra App.
Trigger: It appears that this launch has raised our profile and led to a lot of people sending us job applications.
Question: How do we manage the increase in the number of job applications?

Video