Solutions for Exam: Creating Great End Products

Thanks for taking the time to undertake the Exam on Creating Great End Products. We hope you found it worthwhile. Here are the solutions.

Your storyline drives the order of your ideas regardless of the type of document you create.
True. Once you have devised your storyline, you can easily use it in different types of document as the logical order of your ideas remains the same regardless of presentation mode. There may be times when you need to prepare many different forms of communication from the same set of ideas and, where this is the case, you may find it useful to use neosi to automatically generate the output documents for you once you have organised your thinking. Visit to learn more or sign up for a free trial.

The order of the ideas within your executive summary should match the order of the sections or chapters within your document
True. When using the logical storylining approach, your executive summary structure should always match the structure of the rest of your document. This way the executive summary acts as a roadmap that guides your reader through both your thinking and the document at the same time.

Your document will order the ideas from the key line (ie below the executive summary) down in the following way:
Begin with the key line item at the left and work down to the bottom of that section before starting the second key line section and so on.

The executive summary of a document includes the following items
The context, trigger and (possibly) question followed by the governing idea and the key line supports. It is important to include the key line supports in your executive summary so that your reader has a true map of the whole document – and your whole argument – before they start digging into the details.

You should start drafting to discover the story.
False. You should always build your storyline before you start creating your end product. Of course that does not mean you cannot build your story bottom-up, by identifying first all the points you may like to make, then looking for the best logical way to arrange those ideas.

Emails do not need a storyline.
False. You can develop a storyline for all communications, even a short email, and both you and your readers will benefit.

The storyline drives format.
True. The format of your communication should “telegraph” your thinking. That said, you should choose a mode of communication that best suits your audience.

Headings in a document should “telegraph” the story.
True. Headings should convey the message you are aiming to convey. Passive topic headings like “background” or “discussion” are not useful in telegraphing meaning to the reader and should be avoided.

The storyline can be used as an executive summary in a pack.
True. Some clients like to see the whole story on a page and then dive deeper into each section. Again, choose a style that best suits your audience.