Insights

The Benefits of Brevity

It is no surprise that an article titled “The Benefits of Brevity” would jump out to me. What is surprising though, is that it comes from a company  specialising in surveys rather than communication. InSync Surveys is a boutique Australian survey company founded by the gregarious Nicholas Barnett who artfully …
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Are poor emails killing your career?

A ridiculous thought, isn’t it? Emails are a mundane and routine part of corporate life. Most are short and many of us send and receive hundreds of them daily. Business today cannot progress without them. But what if your emails routinely elicit a groan from their recipients, so much so …
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Ironically, writers need to educate readers about what ‘reader-focused’ means

The Minto Pyramid Principle is a widely lauded approach for preparing clearer business reports. Developed by a McKinsey & Company team led by Barbara Minto in the 1960s, ‘pyramid’ helps people use logic and structure to organise their ideas into a logical and coherent reader-focused argument. However, despite its popularity …
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Are you too busy to deliver real client impact?

It is always incredibly busy at the end of a client engagement as no matter how well you plan, how strictly hypothesis driven you are, there will always be time pressure at the end if you are aiming to deliver real client impact. And teams frequently use this as the …
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