Insights

Is Andy Groves right? Is writing more important than reading?

Like many, I have been impressed by the discipline that Jeff Bezos has instilled at Amazon, where important decisions are made after thorough discussion of tightly crafted six-page narratives. Bezos has been quoted as saying that Full sentences are harder to write. They have verbs. The paragraphs have topic sentences. …
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Getting to the So What just got easier

This new book introduces seven most commonly used storyline patterns for business communication How often have you invested significant energy to prepare a piece of communication only to be confronted with this most uncomfortable question from your audience: “So what?” It’s one of the most uncomfortable questions in business. Your …
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Getting email feedback ‘just right’ is essential (and easier than you think)

It is easy to go to extremes when giving email feedback: either so harsh that your recipient is upset and is either so offended or angry they ignore your suggestions or so soft that they miss the point altogether. This can be because we are either too cautious about upsetting …
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Winston Churchill nails it again

A client recently passed through a gem which is just too good not to share. Yet again, Winston Churchill ‘nails it’. Written sixty plus years ago, it’s fabulous. I also love his closing remark: Reports drawn up along the lines I propose may at first seem rough as compared with …
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