Insights

Kurt Vonnegut had some great things to say about patterns that are relevant in business

I found something wonderfully useful this week that I wanted to share with you. Revered American writer Kurt Vonnegut penned these seven storytelling tips that reinforce not only what a wonderful writer he was but also that it is possible to communicate complex ideas while remaining deceptively simple. As a structured thinking …
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Engaging Multiple Audiences: The Tale of Two Stories

We often help clients engage multiple audiences around the same set of ideas. I recently helped the head of strategy for a large industrials client to complete a strategic review. To get sign off on the strategy, he needed to package his findings for two audiences with different levels of …
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Ironically, writers need to educate readers about what ‘reader-focused’ means

The Minto Pyramid Principle is a widely lauded approach for preparing clearer business reports. Developed by a McKinsey & Company team led by Barbara Minto in the 1960s, ‘pyramid’ helps people use logic and structure to organise their ideas into a logical and coherent reader-focused argument. However, despite its popularity …
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Quotas will increase the need for aspiring women to communicate with compelling clarity

The talk of quotas and the very welcome push from the BCA to increase the numbers of women in leadership will provide opportunities for more women to be noticed in general and in particular as candidates for senior roles. A terrific outcome will be an increase in situations where women …
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